MAM
IKEA India on boards Murali Iyer as chief financial officer
Mumbai: Swedish home furnishings retailer IKEA has appointed Murali Iyer as its new chief financial officer for its India business. He will be part of the IKEA India leadership team reporting to the CEO and chief sustainability officer Susanne Pulverer.
Murali takes over from Preet Dhupar who has moved into a global role within Ingka group which is the parent company of IKEA.
In the new role of chief financial officer, Murali will lead IKEA India’s CFO function with purpose towards profit, leading the finance controlling, business navigation, legal, tax, customs, and business risk & compliance teams.
Murali brings with him over 22 years of successful track record in financial leadership, having worked with the Volvo Group in India and Sweden in multiple roles. With a keen business acumen and curiosity to learn, his experience across geographies and cultures has enabled businesses to overcome challenges for an inclusive growth.
Commenting on his appointment Murali Iyer, said, “I am excited to begin my journey in IKEA India and contribute to its ongoing growth journey. We are focusing on our priority markets and building a strong home furnishings foundation through our omnichannel expansion to be more accessible, affordable, and sustainable for the many people.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
