MAM
IIFL Securities hires Manav Verma as CMO
MUMBAI: Broking and advisory firm IIFL Securities has appointed Manav Verma as its chief marketing officer. The company is on a growth track and the new hire is with the view of adding over one crore customers in three years through rapid digital marketing outreach.
Previously, Verma was working as the head of marketing and sales development at DHL Smart Trucking, vice president- marketing at Angel Broking and led senior marketing positions at Bharti Airtel, Reliance Jio, Zee Group, BenQ India. He has over 19 years of experience.
His areas of expertise include digital products, product management, new product development, strategic alliance and tie-ups, business intelligence and analytics, brand management, loyalty and retention-marketing among others, the company said. In his new role Verma will be reporting to the CEO.
IIFL Securities CEO Retail Sandeep Bhardwaj said, “Manav works at the nexus of Digital Products, Technology and Marketing to help the company achieve its strategic business objectives. He would help us acquire over one crore customers over a period of three years and sustain our leadership position.”
The firm is adding some key roles to its digital, sales and marketing teams to bolster its digital transformation.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
