Ad Campaigns
IGP is solving a problem as old as time itself- quite literally
Mumbai: IGP is partnering with Talented Agency to launch their new brand campaign “Amazing Gifts, Samay Par,” which tackles a problem as old as time- gifting. Every gifting opportunity- whether festivals or personal occasions is time-bound. Think about it- why else would we invent prefixes like “belated” and “advanced” for gifting occasions? Here in comes IGP, a D2C retailer of personalised, floral, gourmet, and handmade gifting products. The brand has a global footprint with customers spanning 100+ countries and 1000+ cities in India and has created over 10 million stories of love and joy so far.
IGP CEO & founder Tarun Joshi said, “We are thrilled to partner with Talented for our ‘Amazing Gifts, Samay Par’ campaign. Their creative vision and strategic approach have been instrumental in bringing this campaign to life. Together, we’ve crafted a series of films that traverse various eras—from the Ice Age to the future of robotics—celebrating the joy of gifting across time. Each film emphasises the importance of making these moments truly count, showcasing that the value of a gift is amplified when it arrives at the perfect time. This campaign is a testament to the power of timely gifting, and we’re excited to see how it resonates with our audience.”
Talented Agency founding member & creative Leena Gupta says, “Time isn’t just the oldest narrator, it’s the oldest character embedded in Indian pop culture. So we got the very voice of Harish Bhimani to show you gifting occasions across six different timelines, in the hope of reminding you to gift better via IGP. We travelled back through the Ice Age to the Stone Age, to even the 3000AD Space Age.
All to intentionally break through this category full of tear-jerking ads that make you feel warm and fuzzy for a second, but don’t drive recall for the brand.”
Shivang Monga, the director, adds, “This campaign is a fever dream spanning multiple timelines and genres. We created a true emulation of all the eras we filmed in but all as if BR Chopra and his crew were making these films in the 80s. Every department’s commitment to craft shined through. Right from using chroma screens and practical effects for backgrounds, to shooting in 4:3, to adding film grain to mimic 16mm film cameras, to even using the OG Mahabharat’s instrumentation to find inspo for music, we committed to the bit. Last, but not the least, getting Harish Bhimani to become the voice of our films was the cherry on the top!”
Conceptualised by Talented and executed by First December Films, the campaign features nine films starting with a brand piece, followed by shorties for different gifting occasions, that you’ll see throughout the year.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
