Ad Campaigns
IGP collaborates with Ananya Panday to celebrate Valentine’s Day
Mumbai: Bollywood actress Ananya Panday has collaborated with IGP.com for their latest Valentine’s Day campaign. The actress represents today’s youth and was found to be the perfect fit for the campaign.
Soon to go live on social media, the campaign will witness her looking pretty and glowing in love as she gets ready to look her best for a date with perhaps a special someone. She keeps her fans guessing as she gives a glimpse of the many Valentine’s Day gifts she has at home while dropping no names or hints about who she is giving or has received the gifts from.
She walks to her living room, which is laden with flowers, hampers, chocolates, teddy and a cake. Panday’s eyes sparkle as she runs her fingers over the pretty flowers, picks up a beautiful heart-shaped chocolate, looks at a pretty red and white iced cake, and then hugs a fluffy teddy bear. Then, sitting down, she addresses her fans by saying how ready she is for Valentine’s Day with gifts from IGP. Panday gushes about the gifting platform’s collection of flowers, cakes, hampers, and other gifting options as she flips out her phone to encourage fans to go on the IGP app and do the same and choose their perfect Valentine’s gifts for their special someone. Finally, she makes a heart icon gesture cheerfully and wishes her fans a happy Valentine’s Day before signing off.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
