Ignite Mudra to handle IMS creative duties

MUMBAI: Ignite Mudra has won the creative duties for Interactive Manpower Solutions (IMS). Founded in 2006, IMS works in the area of providing staffing and manpower solutions.
 
Says IMS CEO Amit Somaiya, “Ignite Mudra has a proven track record of building brands. Also, they seem to understand the business perspective with respect to our industry, which is very critical in these changing times. For a client, an agency no more is the same old conventional outfit. It has much more to deliver in terms of value.”
 
Ignite Mudra head Chandan Nath said, “It’s great to have IMS as our client. They are part of an industry that is fast growing and dynamic. Since the inception of the agency in July 2009, this has been one of the many additions to our portfolio from industries as varied as electronics to publishing and even alcoholic beverages.”
 
Ignite Mudra recently won the creative duties for Divya Bhaskar. Its other clients include Paras Pharma, Electrotherm, Zydus Wellness, Nirma, Nilons, Okaya group, Adani Wilmar, Safal Infrastructure, Sintex and Vinsura.