MAM
IFW, Skin Sin to match steps with leading designers
MUMBAI: Skin Sin, the brand of ladies fashion footwear by designer Arvind Bajaj, today announced that seven leading designers will be coordinating Skin Sin spring summer compilation 2005 for their collections on the ramp at Lakme India Fashion Week (LIFW).
On the ramp will be Skin Sin’s collections inspired by nature with themes of flowers, fruits, fish and hearts and the evening formal collections.
The designers include internationally acclaimed names of Suneet Varma, Rohit Gandhi, Rahul Khanna, Manish Arora, Rajesh Pratap Singh, Malini Ramani and Ashima and Leena from the fashion fraternity. Designer JJ Valaya, who has recently tied with Skin Sin, will showcase the first designs of the newly-launched label ‘Valaya by Skin Sin’ at the mega fashion omnibus.
Said Bajaj, “It is sad to see a season old design in footwear adorn the feet of Indian women, for being in vogue is all about timing. Skin Sin will pioneer the domination of footwear as a statement of style in the wardrobe of the fashion conscious Indian women. The interest shown by designers for LIFW reaffirms our mission.”
Speaking on the tie up Skin Sin shoes executive director Vinod Kaul said, “The enthusiasm shown by the designers is heartening and reiterates Skin Sin as a designer wear brand that brings Indian consumers the latest international fashion trends.”
The collections that will be seen at LIFW will also be made available at the exclusive Skin Sin showroom at Delhi’s N-Block market in Greater Kailash I.
Skin Sin will also open a second showroom next month at Mumbai’s Grand Hyatt Mall. The company plans to open eight showrooms by next fiscal to adorn the feet of the fashion cognoscenti.
Also read:
Valaya, Skin Sin to launch new fashion footwear
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
