MAM
IdeateLabs wins multiple new businesses accounts
MUMBAI: IdeateLabs recently won multiple new accounts and is rapidly diversifying its offerings across a full spectrum of services. The recent wins include renowned names like TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL, IDC Technologies and Ashwin Sheth Group amongst the prominent names which cater to varied industries such as Telecom, BFSI, Information Solutions and Data Analytics, IT Services, and Real Estate respectively.
IdeateLabs will be offering these brands a wide range of services, including managing end-to-end digital solutions, communication strategy, performance marketing, lead generation, creative execution, campaign planning, social media management and digital asset mandates.
The agency is aggressively expanding their foothold in the Indian as well as the international markets and is very excited about the upcoming work, lined up with several top brands.
IdeateLabs director Vrutika Dawda said, “We are excited to bag mandates for some of the most prominent brands, spread across varied industry domains. We aim to realise the brands’ true potential by ‘building conversations’ – which is also our brand philosophy – between the brands and their customers.”
Amidst the slowdown due to the Covid2019 pandemic, IdeateLabs continues to manage and service their existing business, even as they forge new business relationships. The agency is expected to report a healthy start of this quarter and is currently seeing rapid growth with the growing focus on digital solutions.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
