MAM
IdeateLabs retains the digital mandate for RR Kabel with global expansion
MUMBAI: In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer. IdeateLabs was awarded the extension after contesting a highly competitive multi-agency pitch. As a part of the mandate, IdeateLabs will continue to provide end to end digital marketing services including creative, social media and performance campaigns to RR Kabel. Also, the mandate has been expanded to handle other product categories like wires & cables, switches, switchgears, LED lights, fans etc. under the RR Global banner spreading across 80 countries in addition to India.
Kirti Kabra, Director, RR Kabel commented on this association, “We are glad to extend our association with IdeateLabs as our digital partner. IdeateLabs comes with the right mix of strategic insights, digital expertise and in-depth knowledge of the category and markets we are operating in. Having conceptualized and executed some of the most innovative social media campaigns, we believe IdeateLabs will help us creatively expand our digital reach across the global market.”
Reassuring their faith Christopher Higgins, Business Head, IdeateLabs said “It’s been a year of great account wins for us at IdeateLabs and we feel extremely honoured to be chosen to work on a brand like RR Kabel for the second year in a row. Their patience to get the right solution and appreciation for quality is something we have already enjoyed in the short span of working together. Together we have successfully delivered some great digital campaigns like the Bridging Distance, and UCT. Currently we are working on digital promotion of #AkalmandBanoSahiChuno video campaign featuring Akshay Kumar as well as rolling out AI-driven chatbots across 9 websites. We are extremely positive about this partnership and look forward to delivering more clutter-breaking campaigns and driving business growth across all digital marketing platforms for RR Kabel and RR Global”.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
