Ad Campaigns
Idea’s #SabkaTimeAagaya TikTok dance challenge hits a record 3 Bn views within 4 days
MUMBAI: Brand Idea, over the weekend, kept netizens hooked on to TikTok through its ongoing #SabkaTimeAagaya challenge which kept trending right from the start of the campaign on 23rd August. It has now garnered a record 3 Bn+ views with over 5000 user generated videos within just four days of the campaign.
With this engagement program, Brand Idea has surpassed the targeted views and user generated videos expected on the platform, creating new benchmarks of engagement on TikTok.
Brand Idea collaborated with popular TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick started the challenge recreating the Idea dance step. Soon, many of their followers, all dressed in the brand colour, got into the groove and posted videos recreating the dance steps. Some of the users went a step ahead and used their acting and editing skills using the app, to create engaging content.
Amongst many influencers who actively took the challenge, @hydroman did the Idea celebration dance step underwater. Another famous TikTok artist, Riyaz received the highest views with 2 million watching his dance moves while Jannat Zubair won hearts too with 216K views.
The most popular videos will be featured by Idea on its Facebook and Instagram pages for further amplification.
Brand Idea has been known for creating iconic and popular ads based on catchy tunes and jingles that always got the nation hooked and grooving. With the recent, #SabkaTimeAagaya TVC, created by BBDO, Brand Idea is promoting its ‘Har Recharge Pe Extra’ offer, under which every time an Idea subscriber does a recharge, she/he gets rewarded with extra benefits which can either be extra data or unlimited calls or cashback. The TV ad shows people from all walks of life dancing to the vibrant, lively and happy catchy tune triggering a celebration, which the brand is now amplifying on Digital.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
