MAM
Idea Shop’s Vishal Mull starts digital venture ‘Fabform’
MUMBAI: Vishal Mull, former executive producer and creative director at Idea Shop, announces his first independent digital content network – ‘FabForm’ that will bring comic and quirky content on-the-go to the country’s internet generation.
Having contributed to the television industry for over two decades now, Vishal Mull has co-founded ‘FabForm’ with Prateik Mehta that aims to cater to the content demands of the country’s youth. The network introduces one-of-its-kind 7 days 7 shows format, stressing their aim to provide fresh, interesting, engaging and stress busting content thus making them the ultimate destination for youth entertainment.
Having been an integral force behind some of the most successful fiction and nonfiction shows, Vishal aims at bringing the regularity of television content to the web with his latest offering.
Fabform’s first offering The Comic Wallah (TCW) is the comedy wing to the network with comedy sketches, static memes and animated videos being a vital part of its programming . TCW offers shows like Nitibha knows, Tring Tring with Sid and Lights camera Arjun. While ‘Nitibha knows’ is hosted by ex-contestant of Big Boss- Nitibha Kaul which brings to light several problems faced by a girl on daily basis, ‘Tring Tring with Sid’ gives a sneak peek to the daily lives of famous Bollywood superstars and ‘Lights Camera Arjun’ inspires the youth to follow their dreams and encouraging them to make unconventional career choices. The show’s main lead is Arjun Fauzdar, winner of NDTV prime’s Reality show Ticket to Bollywood.
Talking about the genesis, Vishal Mull says, “Having produced for television and digital, it was inevitable that we would turn to creating content full time. It’s an exciting time to be in digital! We truly believe that the youth are hungry to be entertained and we are optimistic that our on-the-go entertainment will resonate well with their demands. TCW is our first digital channel and there are many more lined up for the immediate future.”
Brands
PRCI appoints Baldev Raj as Delhi chapter chairman
Six-month leap signals push for bold, AI-led shift in communications strategy
NEW DELHI: Public Relations Council of India has appointed Baldev Raj as chairman of its Delhi chapter, marking a swift elevation just six months after he took on the role of vice chairman.
The move comes amid growing churn in the communications industry, with trust deficits and misinformation reshaping how brands engage with audiences. According to the latest Edelman Trust Barometer, public trust in institutions continues to decline, while concerns around misinformation remain high.
Industry insiders say Raj’s rapid rise reflects the momentum he has built at Prius Communications, which has picked up five major industry awards in the past four months. His appointment signals PRCI’s intent to bring sharper, more future-facing leadership to the fore.
Under his leadership, the Delhi chapter is set to roll out a series of initiatives aimed at repositioning public relations as a strategic business function. These include an AI ethics and integration framework, a C-suite advisory council, and a revamped young communicators programme focused on mentorship and leadership development.
Commenting on the appointment, Public Relations Council of India chairman emeritus and chief mentor M. B. Jayaram said, “This wasn’t a question of succession; it was a question of strategic necessity. Baldev’s track record of innovation made it clear that we needed his vision and velocity at the helm now.”
For his part, Baldev Raj framed the role as a turning point for the profession. “Our profession stands at a crossroads. We can either be consumed by the tidal wave of AI-generated noise, or become the strategists who restore trust and clarity,” he said. He added that the focus will be on a ‘human plus machine’ approach, blending artificial intelligence with human insight.
Raj, founder of Prius Communications, operates across reputation management and strategic advisory, with specialised verticals in healthcare and brand consulting.
With this leadership shift, PRCI appears to be betting on speed, strategy and a stronger voice for communicators at the decision-making table.
