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Idea renews association with Delhi Daredevils as principal sponsors
MUMBAI: Leading telecom operator Idea Cellular has renewed its association with Delhi Daredevils as the principal partners for the season 5 of the IPL, marking the third year of its partnership with the team.
The Idea Cellular and Delhi Daredevils partnership began with the third edition of IPL T20 Cricket Tournament. As part of the association, Idea subscribers will get a chance to win tickets for the matches, autographed merchandise, download special player messages and many more exciting interactions with Team Delhi Daredevils.
“When Mobile telephony was launched, it was a game changer. It helped people get more productive and communicate better. Today, with Mobile Broadband in the form of 3G services, Idea is yet again championing this evolution – empowering consumers where they can communicate in multiple ways and follow their passions like cinema, music and cricket wherever they are, whenever they want. As a part of our Cricket-connect, Idea has had a long term partnership with the Delhi Daredevils, now in its third year. Delhi is an important market for Idea and nothing says this louder than our association with the Delhi Daredevils,” said Idea Cellular CMO Sashi Shankar.
Idea Cellular has always focused on Bollywood and cricket to align its brand to youth segment.
“The Delhi Daredevils don‘t just stand for all Delhities but also for those who choose to follow different paths and daredevilry. Our focus is to reach out, engage, entertain, and live up to our club‘s promise. In this endeavor, Idea has been at the forefront of this communication. Idea has helped us reach out to our fans in multiple ways,” said GMR Sports COO Amrit Mathur.
For the first time, Delhi Daredevils opened the ticketing window exclusively for Idea customers, 48 hours before opening it up for everyone. “We are also collaborating on many fronts to engage fans and generate traction for both our brands,” Mathur said.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
