Ad Campaigns
Idea enlivens the beauty of Kolkata through #ThinkYellowThinkIdea campaign
MUMBAI: Continuing with its efforts to acknowledge and gratify its subscribers through innovative and engaging platforms, Idea Cellular has announced the winners of the #ThinkYellowThinkIdea contest that it recently conducted for its Facebook fans and followers from Kolkata.
Idea Cellular is painting Kolkata yellow with more network in every corner of the city. To celebrate this, Idea launched ‘Think Yellow Think Idea’- a campaign that invited the audience on Facebook to capture photos of Kolkata with lots of yellow in it.
In just 15 days, the campaign inspired photographers across the city to upload more than 1,500 stunning photos of Kolkata with dashes of yellow.
One photo was chosen as the ‘Photo of the day’ each day with one grand winner being chosen from the selected 15 at the end of the contest period. The campaign was well received across Facebook, garnering over 40.6 lakh impressions and 1.4 lakh likes.
Arpit Kumar Saha won the grand prize of an iPad mini for his beautiful photo capturing the unique culture of the city with a flush of yellow. Each of the daily winners on the other hand won an Idea 3G dongle for capturing a unique and mesmerising shot of the city, through their lenses.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
