Brands
IDC names Avi Bhagtani as chief marketing officer
Bhagtani moves from Digitate to lead marketing as IDC expands focus on AI and enterprise intelligence
NEW DELHI: Avi Bhagtani has joined IDC as chief marketing officer, moving from enterprise software company Digitate where he served as CMO for more than five years.
Bhagtani announced the appointment on LinkedIn, saying he is joining IDC as the company enters a new phase focused on bringing together intelligence, data and AI to help enterprise leaders navigate the evolving AI economy.
He will lead IDC’s marketing function as the technology research and advisory firm expands its positioning around artificial intelligence, enterprise intelligence and data-driven decision-making.
Bhagtani spent over five years at Digitate, where he served as chief marketing officer from April 2021 to September 2026. During his tenure, he led the company’s marketing, brand, product marketing and go-to-market strategy, with a focus on building its autonomous IT category and driving growth in enterprise B2B SaaS.
Before Digitate, Bhagtani held marketing roles at Automation Anywhere, where he was senior director of product and solution marketing and director of product marketing.
His earlier experience includes a stint at Broadcom as head of product marketing for North America and EMEA, as well as director and global head of product management at Meru Networks, now part of Fortinet.
Bhagtani holds an MBA in marketing from UNC Kenan-Flagler Business School.
The appointment comes as IDC positions itself at the intersection of market intelligence, data and AI, with enterprises increasingly looking for ways to navigate the rapidly changing technology landscape.
