MAM
IDBI event face Tendulkar donates 100 pairs of shoes
MUMBAI: Over 15k enthusiastic runners are expected to line up on race day on 20 August of IDBI Federal Life Insurance Mumbai Half Marathon’s second edition.
Runners will soak in the architectural delights of “aamchi Mumbai,” as they chart the course along the famed majestic structures of South Mumbai. The run will be flagged off by face of the event, Mumbai’s Sachin Tendulkar from Kala Ghoda on Sunday.
IDBI also announced their support for an initiative in donating shoes. Footwear, being an essential requirement for any runner, IDBI, in partnership with the Mumbai Road Runners, will provide running shoes to talented runners in need of footwear. Tendulkar kick-started the initiative by donating running shoes to five runners. He also donated 100 pairs of shoes on behalf of himself and his family to Green Soles with an aim to provide basic footwear to the underprivileged sections of the society.
The registrations date has been extended until 30 July, 2017. The Expo will be open at Mumbai University, Kalina Campus in Santacruz from 18 August to 19 August where participants can come to collect their bibs and running kits.
IDBI Federal Life Insurance CEO Vighnesh Shahane said, “We wanted to create a journey for these enthusiasts; and today we have marathons in four major cities in India, namely Mumbai, New Delhi, Kochi, Kolkata, and are delighted to see more and more people being conscious of their health and fitness.”
Tendulkar said “It’s not the pace, but the participation that is important and that makes one a true champion. I envision a fitter tomorrow for India.”
Race director Nagaraj Adiga said, “It’s not only about the race day, the preparation begins five months earlier. We start with the Inaugural run, and this year we had more than 3000 participants, followed by four training runs which had a marvellous turn-out with registrations closing on the first day itself. The response we received for the 24-hour stadium run was fantastic; there were 100 teams, with 60 people running for 24 hours. Mumbai runners have always given a great response to the marathon, this year as registrations have crossed the 20,000 mark.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
