Ad Campaigns
iD Fresh Foods aims to bring balance in the kitchen with #EqualswithiD
MUMBAI: The theme for Women's Day 2019, as decided by the UN, is #BalanceForBetter. Taking this pledge ahead, Langoor recently launched a campaign for iD Fresh Foods – #EqualsWithiD. The focus of this campaign is to promote balance and equality among men and women.
As part of the #EqualsWithiD campaign, men are encouraged to take a 'Cook For Her' pledge and take over in the kitchen for 3 days in a week. #EqualsWithiD is targeted not only at working professionals and married couples, but also brothers and sisters, sons who live with single mothers as well as boyfriends who live in with their girlfriends.
Talking about the campaign, Langoor creative director Swati Naik says, “As a brand, iD Fresh Foods has been all about products that make it easy for everyone to cook, so this was a perfect fit. The team felt that instead of just talking about equality between men and women, the campaign would have more direction if we actually showed people that there were definitive steps, they could take to empower the women in their lives.”
The campaign aims to bring the balance back into the kitchen space, often stereotypically viewed as the sole domain of women. The idea behind the effort is to ensure that the women in our lives get the time and energy to do what they love, and pursue their dreams, instead of being bound by societal constraints. A small step in this direction would be the sharing of household responsibilities by the men, starting from the kitchen.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
