MAM
iCubesWire strengthens sales leadership team with key appointments
F
NEW DELHI : iCubesWire, a leading digital marketing company in India offering 360-degree integrated marketing solutions, recently appointed Priyanka Iyer as group head – south at its Bengaluru office, and Abhronil Roy as group head – east at the Kolkata office.
Iyer, backed with a professional experience of over eleven years in mainstream and digital media Sales, has a flair for introducing lucrative sales structures into business models to enhance business acquisition. Roy, having dedicated over sixteen years to media sales & brand solutions, has shown extraordinary prowess at identifying growth potential and setting up revenue-driven strategies across organisations.
iCubesWire CEO and founder Sahil Chopra says, “With Priyanka taking the lead for business development across South India, we aim at enhancing our overall growth and keeping up key customer relationships. It’s good to have Abhronil on-board, to get us an opportunity for increasing our business capacity and venture across new markets in the East region. There couldn’t have been a better start to 2020 than by welcoming two seasoned professionals, each one, adept at their work. We are delighted to have them as part of the iCubesWire family and look forward to scaling new heights.”
Iyer will be at the forefront for iCubeswire in the South region, driving regional markets for business development and delivering branding solutions. Her core responsibilities will be to amplify sales operations, initiate and execute strategic plans, and escalate revenue generation. Before joining iCubeswire, she was leading the entire South market as the Territory sales Head at Zee Entertainment Media Ltd., and has also been associated with organizations such as YOptima and TeraReach.
Iyer says, “I’m extremely excited to head the business for iCubesWire in the South region and to work with a dedicated and dynamic team. I’m certain my association will be instrumental in strengthening the bonds with the clients in the region and together, we will aim at sustaining the numbers and continue building on along with expanding into new markets.”
Roy will be on the front lines for iCubeswire in the East region, curating strategies across media platforms along with providing integrated solutions for brands. His key responsibility areas will be to cultivate business opportunities, and venture into new markets aligned with revenue generation. Prior to joining iCubeswire, he was responsible for managing revenue generation for all B2B Exhibitions & Digital Sales PAN India at UBM India Pvt Ltd and has also served terms with organisations such as ABP LIVE – Digital – ( ABP News Network Pvt. Ltd.) and India.com – Zee Digital.
Roy says, “iCubesWire has been an established brand in digital for over 10 years, and I feel privileged to be at the helm of steering the brand into the East market. It’ll be an exciting experience to build and implement sales strategies to take on new markets and further capture an increased revenue count."
Follow Tellychakkar for the consumer facing news & entertainment
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
