MAM
iCubesWire expands operations to London
MUMBAI: iCubesWire, India’s one of the leading performance marketing networks, full-service digital agency, and a product development organisation has announced the amplification of their services by extending the operations to London. The office in London will mark their noteworthy entry in the foreign market, post a successful continuity in the Indian sub-continent with the head-office in Gurgaon and branches in Mumbai & Bengaluru.
The expansion targets the diverse flourishing markets and aims to cater to the brands that have a robust presence in the international markets which are looking for state-of-the-art digital innovative solutions.
iCubesWire, with its PAN India presence has a thriving list of brands in its kitty like Amazon, Paytm, Central Park, R K Marble, Konica Minolta, Axis Bank, Kotak Mahindra Bank, MakeMyTrip, Printronix, Myntra, to name a few. With an enthusiastic team of 100+ employees working across geographies, they have experienced a pattern of phenomenal growth. Besides performance marketing & agency domain, iCubesWire has also forayed into technology vertical with Instatalk – an AI enabled digital innovation, which facilitates two-way communication instantly, and Delta – a one-of-a-kind Unified Digital Suite for A to Z digital marketing requirements.
The integration of Instatalk & Delta has proven beneficial for the brands and the customers in India, and iCubesWire plans to see similar results in the market overseas. The unified digital technologies, performance marketing, digital media marketing and social media marketing will impart 360-degree solutions to the brands for a notch-higher presence in the digital domain.
Expressing excitement over the expansion, iCubesWire, CEO and Founder, Sahil Chopra said, “We are glad to begin our journey into the global market with London, the business hub of the world. It is a moment of great pride that we are now venturing into the international market after operating successfully in the Indian sub-continent for nearly a decade. We are ready to take up new challenges and opportunities that will come our way and are keen to leave lasting impressions with our remarkable strategies. We are aware that the acceptance and inhibitions of the brands and customers might vary from India and thus, we are eager to widen our horizons.”
Brands
Ola Electric revenue falls, losses continue in December quarter
Company cuts expenses and seeks fresh funds as sales slow and regulators raise questions.
MUMBAI: It seems Ola Electric is currently navigating a bit of a patchy connection, and we are not just talking about a dropped Bluetooth sync on the dashboard. The electric vehicle (EV) giant’s latest financial results for the quarter ended 31 December 2025 have hit the wires, and the numbers are looking more short circuit than supercharged.
The company’s consolidated revenue from operations for the December quarter came in at Rs 470 crore, a significant deceleration from the Rs 690 crore recorded in the preceding quarter. The comparison to the same period last year is even more stark, when revenue stood at a much loftier Rs 1,045 crore. Despite a small recharge of Rs 18 crore from previously unclaimed government subsidies under the EMP5-2024 and PM E-Drive schemes, the overall income trajectory has clearly lost its torque.
Total income for the quarter stood at Rs 504 crore, while the bottom line remained firmly in the red, with a quarterly loss of Rs 487 crore. For the nine-month period ending December 2025, the total accumulated loss has now ballooned to a staggering Rs 1,333 crore.
In an effort to keep the wheels from falling off, Ola has been aggressively downshifting its expenditure. Total expenses for the quarter were slashed to Rs 741 crore, a massive drop from the Rs 1,505 crore spent during the same quarter the previous year.
This belt-tightening suggests a pivot toward leaner operations as the company attempts to find a sustainable cruising speed. However, even with these deep cuts, the going concern tag is being sustained largely by Rs 1,503 crore in remaining IPO proceeds, along with a fresh shareholder approval to raise another Rs 1,500 crore through equity or convertible securities.
The National Stock Exchange (NSE) and SEBI have also been examining the matter closely, questioning why Ola’s press claims did not align with official Vahan portal data. The company had earlier announced 25,000 units sold in February 2025, but has now clarified to regulators that this figure referred to vehicle bookings rather than final registrations. Under Ola’s accounting policy, a sale is recognised only once the scooter is delivered and registered. Management maintains that this clarification will not have a material impact on the financials, although it has certainly raised eyebrows in the market.
The group’s cash flow situation remains under pressure. For the nine months ended 31 December 2025, Ola reported a negative cash flow from operations of Rs 866 crore, attributing it primarily to lower-than-expected growth in sales volume.
Adding to the complexity are the new Labour Codes. The company has already factored in an additional Rs 5.06 crore in liabilities due to changes in wage definitions affecting gratuity. Meanwhile, the Cell segment, which represents Ola’s major bet on battery manufacturing, is still at an early stage. It contributed just Rs 9 crore to revenue, compared to Rs 407 crore from the automotive segment.
As Ola attempts to navigate this financial fog, the message is clear: the road to an electric future is paved with expensive ambitions. For now, the company is applying the brakes to avoid a deeper skid.
