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ICICI Prudential Life launches TVC on Child Plans
MUMBAI: ICICI Prudential Life has launched a ad campaign that has been conceptualised and created by the company‘s creative AoR Lowe Lintas.
The life insurance company feels that child education plans are not actively considered in India. Building a bright future for their child is the primary and foremost concern for all parents but when it comes to saving for the child‘s future, it is mostly done through traditional investment options like FDs, property, post office schemes and gold.
The ad is aimed at creating awareness and informing the audience that Child Education Plans are an ideal way for them to secure their children‘s future.
One of the television commercials portray the special relationship that exists between grandparents and their grandkids. “At ICICI Prudential Life, we recognise the emotion behind the need of a grandparent to want to do something to secure their grandkids future,‘ the company said.
In other commercial, the story revolves around two brothers having a seemingly casual chat wherein the elder brother takes offence to the younger brothers informing him that the insurance company will ‘take care of the child‘ in case something happens to him and that no one else does this. There is a heightened moment of tension but in the end he realises that the company is lending only a helping hand and that he has an important role to play as well in ensuring the child‘s bright future.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
