MAM
ICICI Prudential Life launches TVC on Child Plans
MUMBAI: ICICI Prudential Life has launched a ad campaign that has been conceptualised and created by the company‘s creative AoR Lowe Lintas.
The life insurance company feels that child education plans are not actively considered in India. Building a bright future for their child is the primary and foremost concern for all parents but when it comes to saving for the child‘s future, it is mostly done through traditional investment options like FDs, property, post office schemes and gold.
The ad is aimed at creating awareness and informing the audience that Child Education Plans are an ideal way for them to secure their children‘s future.
One of the television commercials portray the special relationship that exists between grandparents and their grandkids. “At ICICI Prudential Life, we recognise the emotion behind the need of a grandparent to want to do something to secure their grandkids future,‘ the company said.
In other commercial, the story revolves around two brothers having a seemingly casual chat wherein the elder brother takes offence to the younger brothers informing him that the insurance company will ‘take care of the child‘ in case something happens to him and that no one else does this. There is a heightened moment of tension but in the end he realises that the company is lending only a helping hand and that he has an important role to play as well in ensuring the child‘s bright future.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
