Ad Campaigns
ICICI Lombard’s Industry-First ‘Anywhere Cashless’ campaign achieves remarkable success
Mumbai: ICICI Lombard, India’s leading private sector general insurance company, is excited to announce the conclusion of its innovative “Anywhere Cashless” campaign. The ‘Anywhere Cashless’ service is a pioneering initiative which has redefined health insurance by providing policyholders access to cashless facilities at any hospital, regardless of its network affiliation. What sets this campaign apart is the implementation of a cutting-edge geo-fencing strategy, which meticulously targets the relevant audience in real time. This forward-thinking approach, combined with hyper-local creative strategies, ensures that communication dynamically displays the names of the nearest hospitals offering cashless services based on the viewer’s PIN code. The campaign was run in five major cities covering a robust 2,500 hospitals, comprising approximately 650 network hospitals and an additional 1,900 non-network hospitals, ensuring cashless services for the policyholders.
ICICI Lombard used hyper-local creative solutions which ensured the creatives were dynamically displayed with the names of the nearest hospitals offering cashless services in real-time. Overall the campaign was executed with hyper-local creativity, wherein, as per the pincode of the viewer, the communication shows the name of the nearest hospital providing cashless services. We also used platforms with the same approach on various apps with interest-based targeting of the customer. This strategic move ensured that the campaign engaged audiences with diverse interests and preferences, effectively building awareness and consideration for the “Anywhere Cashless” service.
ICICI Lombard head of marketing, corporate communications & CSR Sheena Kapoor said, ‘Anywhere Cashless,’ an innovative and industry-first feature in our relentless pursuit of delivering a superlative customer experience. As the name suggests, customers are no longer limited to cashless treatment at network-empanelled hospitals. They can avail of cashless reimbursement at a hospital of their choice, with literally a 24-hour notice. The recent digital campaign, using geo-tagging as an innovation, has resonated well with our customers and has seen great traction, resulting in engagement levels that were two times higher than anticipated.”
This tech-enabled “Anywhere Cashless” feature is also accessible through ICICI Lombard’s one-stop digital solution, the “IL TakeCare” app, and on the official website which offers a wide range of comprehensive insurance solutions and peace of mind during hospitalisations.
Throughout the campaign, ICICI Lombard’s core message of “Truly cashless claims from anywhere” resonated strongly with the customers, underscoring the company’s unwavering commitment to innovation and customer-centricity. As the campaign comes to a close, ICICI Lombard extends its gratitude to all the customers and partners who contributed to its remarkable success. The company remains committed to innovation and continues to be a trusted name in the insurance industry.
#ICICILombard #SheenaKapoor #AnywhereCashless #HealthInsurance #ILTakeCareapp
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
