MAM
ICICI Lombard names Sheena Kapoor as marketing, corporate communications & CSR head
Mumbai: Private general insurance company ICICI Lombard has named Sheena Kapoor as its new head – marketing, corporate communications and CSR.
In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies, said the company in a statement. “She will spearhead the company’s innovative efforts with an enterprise-wide focus, thereby aiding in scaling the company’s overall brand positioning among other players,” it added.
“We are delighted to welcome Sheena into the ICICI Lombard family,” said ICICI Lombard General Insurance head of human resources Jerry Jose. “Her experience will be instrumental in combining customer insights, analytics and innovation to develop sharp branding and communication thereby making her the perfect fit to take the brand awareness to the next level.”
Kapoor brings with her over two decades’ experience in the field of marketing and corporate communications. She joins ICICI Lombard from Edelweiss Financial Services where she was head of corporate marketing, leading strategy and corporate branding across the group and later heading marketing and PR for Edelweiss Wealth Management. She has also worked with Times of India Group spanning 11 years as head of innovations and earlier as head of marketing for their real estate and financial services divisions.
“With a wider remit than ever before, the industry needs to cultivate a deeper connection with new-age customers today,” stated Sheena Kapoor. “I am thrilled to accept this new role and look forward to being a part of a brand whose ethos serves to make insurance convenient, transparent, and easily accessible for its customers.”
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
