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ICC World Cup 2007 partners to promote event in India & Caribbean
MUMBAI: ICC Cricket World Cup 2007 officials and the tournament’s official global partners have agreed to work closely to promote the event, particularly in India. The event will air on Max in India.
Representatives from three of the four official global partners, Hero Honda, LG and Pepsi, held discussions on this matter and other related issues with ICC commercial manager Campbell Jamieson, ICC Cricket World Cup 2007 MD and CEO Chris Dehring and ICC corporate communications director Marvia Roach in Delhi, India, a few days ago.
Roach says, “The purpose of this meeting was to examine the communications and promotional plan for ICC Cricket World Cup 2007 and to see where there could be synergy between CWC 2007 planning and sponsor activity. Since India is the largest television market for international cricket, heavy promotion of the ICC CWC 2007 there is of great importance to the sponsors, and we are keen to share the excitement of the build-up to the event with the millions of fans in that country.”
She also disclosed that a commitment was undertaken to hold a Caribbean showcase, with sponsor support, during the first half of next year in India. This event will promote ICC Cricket World Cup 2007 which will be hosted across nine Caribbean nations, with 16 teams vying for the title. The ICC Champions Trophy takes place in India next year.
“Apart from highlighting our brand, mascot and other aspects of the tournament, we will will also showcase the rich and diverse culture of the Caribbean that will help to make the ICC Cricket World Cup 2007 a very successfull event,” Roach added.
She also noted that the ICC CWC 2007 is already working on a number of promotional activities that would be extended to other major cricketing nations over the next 12 months.
Nimbus Sport International head of events and sponsor services Thomas Lavenant which represents the sponsors, thanked the ICC and CWC 2007 officials for travelling to India for the meeting.
“Good progress was made towards the promotion of the ICC Cricket World Cup 2007 outside the Caribbean, in particular in India. We look forward to a continued fruitful working relationship with CWC 2007, and in this regard Chris Dehring’s presence at the meeting illustrates CWC’s efforts to involve the sponsors in staging the Best Cricket World Cup Ever,” said Lavenant.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
