MAM
ICC opens up ad & media proposals for Cricket World Cup
MUMBAI: The International cricket Council (ICC) and the central organising committee for the ICC Cricket World Cup (ICC CWC) 2011 are requesting proposals from companies interested in becoming the official marketing, advertising and media operations agency for the event in the host nations of Bangladesh, India and Sri Lanka.
The successful company will be granted the rights and responsibilities in managing all such aspects of the tournament, which is the third biggest sporting event in the world.
A proven track record in running the relevant aspects of world-class sporting events is essential as well as sufficient resources and experience to provide all the necessary services, a state-of-the-art information technology infrastructure and adequately trained personnel.
The successful company will also have either a substantial network of relevant contacts throughout each of the host countries and other territories represented by the teams competing at the event or a proven ability to establish local contacts in each of such countries in order to provide the services to the required standard and within the required timeframes.
ICC GM commercial Campbell Jamieson says, “This is an extremely important function of the event and it will be a prestigious contract for the successful agency to win. The ICC Cricket World Cup is the flagship event of the limited-overs game, the ultimate prize. It is a great opportunity for us to market and promote cricket around the globe.”
The event’s Tournament Director Professor Ratnakar Shetty says, “We are now just 13 months away from what is going to be a great spectacle of cricket across three countries of the Sub-Continent, where cricket is a religion. We look forward to working with the best agency to deliver a highly successful marketing, communication and media plan for the ICC CWC 2011.”
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
