MAM
IBS: Marketing to GenZ – A Hallyu case study
Mumbai: The India Brand Summit held on 28 November 2023 at The Lalit Mumbai came to its conclusion with an exclusive presentation by The Happyness Factory founder Yogesh Karikurve.
The presentation was an intriguing Hallyu case study that delved deeper into GenZ’s craze for K-pop, its rise, the fandom in India, and much more…
