MAM
Ibope, Repucom launch sports marketing research service in LatAm
MUMBAI: Ibope Media, a joint venture between Grupo Ibope and Kantar Media, has entered into an agreement with Repucom, a member of the RSMG Insights group, to launch a comprehensive sports marketing research service in Latin America, excluding Brazil.
The cooperation will begin operations under the name Ibope/Repucom Sports in Buenos Aires, Argentina, with additional services across the region’s Hispanic countries coming on line through the remainder of the year.
“We have followed the growth of the sports sector in Latin America and have considered various means of entry however an appropriate partner was key to successful rollout of services and Ibope Media is the logical fit in this regard,” said Repucom CEO Paul Smith.
Added Kantar Sports head Richard Brinkmann: “In keeping with Kantar Media‘s long-standing relationship with IBOPE Media we have greatly enjoyed working alongside them to develop critical additional media research services that focus on the rapidly-growing sports sponsorship sector. We are greatly looking forward to playing a role in this venture and excited to offer Kantar clients the additional insight into the Latin American market that it will bring.”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
