MAM
IBM to continue sponsoring CNN’s broadband video service
MUMBAI: News broadcaster CNN’s online broadband video has attracted more than four million page views in Asia since its launch.
This has prompted IBM to continue a sponsorship deal for the free video news service.The IBM sponsorship includes promotional banners throughout CNN.com, 30-second video creative prior to content, 30-second lead out creative and a call-to-action banner under the video screen.
CNN ad sales Asia Pacific VP William Hsu said, “We are delighted that our latest CNN technology offering has received such an enthusiastic response from users and our partner, IBM, and we’re expecting even more success in the future.”
CNN says that the IBM video creatives illustrate the intelligent advertising behind the deal as they all correspond to the platform on which the campaign is delivered. All feature characters seeking solutions to a variety of questions and issues, presented with a humorous twist, that are then resolved by the IBM helpdesk.
The broadband service includes a browse video function which allows users to organise, browse and sort through videos via a number of different criteria so they can quickly focus on content they wish to see. Top Video features clips on the day’s biggest stories as well as Picks which serves up video that CNN editors think are the most interesting video clips.
The wide-screen format video content provided by CNN, available at edition.cnn.com/video/, features the most popular news stories of the day across 14 categories including top stories, US, world, politics, business, sports, entertainment and more.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
