MAM
IBM Linux ad to preview during LinuxWorld
SAN FRANCISCO: Computer major IBM will provide a preview of its new Linux ad at a forum where thousands of customers, developers and vendors converge for the LinuxWorld event.
A medianet release says that the new IBM advertisement will air on television in early September. The ad, which was developed by Ogilvy & Mather Inc., features a young boy being observed by scientists as he is educated by icons or experts from particular fields. The boy is a metaphor for Linux; and the educators are a metaphor for the many experts who have contributed to making Linux the fastest growing server operating system in the industry and the world’s most popular open source software.
The educators are a mixture of well known celebrities and actors posing as professionals from various fields. They represent a broad range of skills that help to further educate the child including a poet, a Latin scholar, a soccer player, an architect, a plumber, a musician, a pilot, a corporate officer, an astronomer, and an anthropologist. World famous boxer Mohammad Ali is also a part of the guest list.
“We know that Linux is a breakthrough technology, not only because it is based on open standards, but because it is built by a community of technologists who include some of the world”s most talented programmers,” said IBM senior V-P of marketing Abby Kohnstamm. “This advertisement is intended to highlight IBM”s steadfast commitment to Linux as representing the best in industry collaboration and innovation.”
The advertisement is aimed at a broad audience, both business and IT. Its intent is to highlight IBM”s support of open standards and to fuel the growing momentum behind Linux.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
