MAM
iball Slide ropes in Hrithik Roshan as ambassador
MUMBAI: iball has recently launched a new TVC for its product, iball Slide. The digital life-style product company has also appointed Hrithik Roshan as the brand ambassador.
The ad is seen across all leading television channels. The company will also launch an array of initiatives which will span television, radio, outdoor, below the line and digital media.
iBall director Sandeep Parasrampuria said, “iBall has plans to create awareness for this campaign. iBall products are sold on many e-commerce websites. Digital Media advertising would be considered in the later stages. As of now we would like to focus on TV and Print.”
Tablet PCs provide platter of possibilities to do different things related with work, play, information and entertainment. The iBall Slide TVC highlights the same wherein, Roshan talks about things he can do on iBall Slide and the performance of the product.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
