MAM
iBall picks Kareena Kapoor as brand ambassador
MUMBAI: iBall has appointed Kareena Kapoor as the brand ambassador for its mobile phones category.
iBall has created its smart phone range under iBall Andi series.
iBall director Sandeep Parasrampuria “Kareena is an icon for the youth. Her hard work makes her a performance-powered actor and besides, she has always been associated with style, glamour, vibrancy and all things chic. She is also known for setting trends and doing things differently. There is thus no doubt that she would provide the perfect brand fit for us.”
iBall will soon be launching a series of smart phones in different screen sizes with android operating system. Most of them will be in icecream sandwich version of android and will be loaded with “powerful and fast” processors. High camera quality, 3g compatible with built in GPS will be included in these phones. It will also be bundled with applications for social networking, communication and entertainment apart from the freedom to use over 2.5 lakh applications available on the android market many of which is free for use to the users. iBall has plans to launch at least a few “first time in India” products in its Andi smart phones series in the next few months.
The company has also worked with Hrithik Roshan who was brand ambassador for iBall Slide, its range of tablets.
MAM
Adidas Originals unveils India co-created Superstar with Ranveer
Tiger-inspired limited edition marks brand’s first India-led sneaker design
MUMBAI: From stripes on the field to stripes on sneakers, Ranveer Singh is leaving his mark this time in black and white. Adidas Originals has launched its first India co-created sneaker in collaboration with Ranveer Singh, signalling a sharper push towards localisation as India’s sneaker culture continues to gain ground. The limited-edition drop reworks the iconic Superstar silhouette through Singh’s personal aesthetic, drawing heavily from the Royal Bengal Tiger his self-described spirit animal. The design blends bold black-and-white tones with tiger-inspired detailing across the signature three stripes, alongside a bespoke Ranveer Singh insignia and jewel-like accents that add texture and visual punch.
Positioned as the brand’s first hyperlocal expression from India, the release reflects a broader strategy, take a globally recognised icon and reinterpret it through regional identity.
The campaign mirrors that idea. Set in an urban jungle, it explores themes of instinct, individuality and duality aligning both with the symbolism of the tiger and the long-standing ethos of originality tied to the Superstar line.
Adidas India senior brand director Bhawna Sikka described the drop as a milestone moment, noting that it reinforces India’s growing influence in shaping global sneaker narratives. The collaboration also builds on a decade-long association between the brand and Singh.
For Singh, the project carries a personal arc from wearing Superstars in college to co-creating one. The design, he said, reflects a belief in embracing one’s raw, instinctive identity.
With this launch, adidas Originals isn’t just releasing another sneaker, it’s testing how far local storytelling can travel on a global sole.
