MAM
IATAS appoints marketing wizard Eva Obadia
MUMBAI: The International Academy of Television Arts and & Sciences (IATAS) has appointed Eva Obadia as its marketing manager.
In her new position, Obadia will oversee marketing, PR and sponsor relations. She will report directly to the Academy’s executive director Camille Bidermann-Roizen.
In her earlier stints, Obadia has worked for companies such as Reed Midem, SSA Public Relations, Gaumont and the Walt Disney Company. She was previously the PR and marketing manager for producer and distributor, TV Matters.
Iatas claims to be the largest organization of global broadcasters. It has members from nearly 70 countries and over 350 companies. The Academy was chartered in 1969 with a mission to honour and encourage excellence in television programming produced outside of the US by awarding the International Emmy Award in eight categories.
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
