Ad Campaigns
IAA & ISA to host Retrospect and Prospects in Mumbai
Mumbai: The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) is hosting the Retrospect & Prospects interaction with Manish Anandani, managing director – India, Kenvue (erstwhile Johnson & Johnson) on the 24 April in Mumbai.
Manish Anandani, Managing Director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health)
Avinash Pandey, president of IAA India Chapter and CEO of ABP Network said –”Retrospect & Prospects, is the definitive annual industry review, offering a 360-degree perspective on the past year while illuminating the road ahead. As the steward of this esteemed program, I am thrilled to convene the industry’s top minds to explore the evolving landscape. The insights shared here have played a pivotal role in shaping strategic agendas. This year, under the guidance of Manish Anandani, Managing Director-India, Kenvue, the event promises a stimulating exploration of the industry’s past, present, and future, providing unparalleled opportunities for marketing leaders to gain a competitive edge and position their organisations for success in the years ahead.”
Avinash Pandey, President, IAA India Chapter & CEO, ABP Network
Adds Sunil Kataria, chairman of the India Society of Advertisers & CEO of Raymond’s Lifestyle Business, “The ISA as the unique voice and apex body of advertisers pan India over 70 years, has member education as one of the key areas of its services to members. Apart from periodically conducting our own seminars workshops and knowledge series programs, we bring to the table of our members a variety of webinars on topics in marketing and media matters of contemporary interests from the World Federation of Advertisers (WFA) of which the ISA is a founder member. We constantly look for opportunities to partner with fraternity organizations to engage with our members. Working with the IAA is one such avenue that we have looked at. It is also a matter of pride that the speaker Manish Anandani, Managing Director, India, Kenvue (erstwhile Johnson & Johnson Consumer Health) is from the leadership of an advertiser member company. I am confident this collaborative event and congregation of IAA and ISA members in a common venue would add further value to the excellent partnering that they have in the industry.”
Sunil Kataria, Chairman, The India Society of Advertisers (ISA) & CEO of Raymond’s Lifestyle Business
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
