Ad Campaigns
IAA & ISA to host Retrospect and Prospects in Mumbai
Mumbai: The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) is hosting the Retrospect & Prospects interaction with Manish Anandani, managing director – India, Kenvue (erstwhile Johnson & Johnson) on the 24 April in Mumbai.
Manish Anandani, Managing Director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health)
Avinash Pandey, president of IAA India Chapter and CEO of ABP Network said –”Retrospect & Prospects, is the definitive annual industry review, offering a 360-degree perspective on the past year while illuminating the road ahead. As the steward of this esteemed program, I am thrilled to convene the industry’s top minds to explore the evolving landscape. The insights shared here have played a pivotal role in shaping strategic agendas. This year, under the guidance of Manish Anandani, Managing Director-India, Kenvue, the event promises a stimulating exploration of the industry’s past, present, and future, providing unparalleled opportunities for marketing leaders to gain a competitive edge and position their organisations for success in the years ahead.”
Avinash Pandey, President, IAA India Chapter & CEO, ABP Network
Adds Sunil Kataria, chairman of the India Society of Advertisers & CEO of Raymond’s Lifestyle Business, “The ISA as the unique voice and apex body of advertisers pan India over 70 years, has member education as one of the key areas of its services to members. Apart from periodically conducting our own seminars workshops and knowledge series programs, we bring to the table of our members a variety of webinars on topics in marketing and media matters of contemporary interests from the World Federation of Advertisers (WFA) of which the ISA is a founder member. We constantly look for opportunities to partner with fraternity organizations to engage with our members. Working with the IAA is one such avenue that we have looked at. It is also a matter of pride that the speaker Manish Anandani, Managing Director, India, Kenvue (erstwhile Johnson & Johnson Consumer Health) is from the leadership of an advertiser member company. I am confident this collaborative event and congregation of IAA and ISA members in a common venue would add further value to the excellent partnering that they have in the industry.”
Sunil Kataria, Chairman, The India Society of Advertisers (ISA) & CEO of Raymond’s Lifestyle Business
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
