MAM
IAA holds mentorship webinar with Razorfish India’s Charulata Ravi Kumar
MUMBAI: The International Advertising Association (IAA) India Chapter hosted Razorfish India CEO Charulata Ravi Kumar as mentor guest at the recently concluded webinar.
“It was good to have a senior media professional like Charulata Ravi Kumar spend valuable time to share her experiences in the digital media and advise young professionals speak in specific terms,” said IAA India Chapter president and IAA VP development Asia Pacific Srinivasan K Swamy.
“Digital in India is at a very nascent stage, and there are trials and errors that we go through, but we understand in the long run where we need to take this forward,” said Kumar.
“If you are still in the planning mode of whether you want to embrace digital or not, then I think you will definitely feature in the sequel to Jurassic Park,” added Kumar.
“There is much interest in the digital media amongst young professionals and it was excellent to have someone like Charulata Ravi Kumar not just evangelise the medium but also take us through success stories and ways in which digital is influencing business,” opined Free Press Journal director Abhishek Karnani.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
