Ad Campaigns
IAA exhorts youth to vote in teaser campaign
MUMBAI: The India Chapter of the International Advertising Association (IAA) has launched a teaser campaign aimed at making the first time voters exercise their franchise.
The initiative takes the form of a creative with a QR code which if scanned on a smart phone would reveal a video.
IAA president Srinivasan Swamy said,“This is yet another important initiative that shows what the communications industry can do societally. The IAA has been trying its best through various efforts to champion causes like the environment, women’s issues and now social change. The creative uses a teaser approach to communicate a very important message. I hope it will will trend virally on social media.”
Posters of this are being put up in 40 colleges across Mumbai. 10,000 newspaper supplements are being distributed at a major youth event.
LINE, a Japanese proprietary application for instant messaging on smartphones and personal computers, who have over 400 million users worldwide have agreed to spread the word to their entire India user base.
Opera Software, the makers of Opera browsers for desktop/ PCs and mobile devices has agreed to partner with IAA and will support the initiative by spreading awareness of this campaign to millions of Opera Mini users in India.
Group M, through their Dialogue Factory have created the campaign and many media houses will be carrying the it as an advertisement. It will also be sent to all IAA members to display as a poster.
Volunteer For A Better India, an NGO, has been partnering the IAA on the ground in this campaign.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
