Ad Campaigns
IAA and AFAA announce 14 Olive Crown Awards
Mumbai: The India Chapter of the International Advertising Association (IAA) along with the Asian Federation of Advertising Associations (AFAA) announced the 14 edition of the widely acclaimed Olive Crown Awards.
IAA president Avinash Pandey Says, “These awards have grown from strength to strength. They salute those professionals in our industry who not just nurture the brands they advertise but also nurture Brand Earth.”
AFAA chairman Srinivasan Swamy adds, “Launched initially at the GoaFest in April 2011, these awards have always signified intra-industry cooperation and collaboration. I am glad the response to these awards has been steadily growing from AFAA member countries across Asia”.
Olive Crown Awards Committee chairman Janak Sarda says “For such meaningful work, there is no entry fee. The awards will be judged by an elite creative jury and presented in Mumbai in the first half of April. The wonderful creatives for the Call for Entries campaign have been made by Madison Loop senior creative director Vallabh Yeolkar.
Entries can be sent to: https://ocawards.awardor.com
Last date for entries is 31 January.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
