Ad Campaigns
IAA-ad:tech unite for ‘Honours Awards’ to celebrate tech in marketing
MUMBAI: In a world obsessed with instant gratification, where a fleeting moment can spark a billion impressions, the advertising and marketing industry stands as the unsung hero.
Here, creativity marries cutting-edge technology, and platforms morph into virtual canvases for brand storytelling. In this exhilarating age of innovation, the Indian chapter of the International Advertising Association (IAA) and ad:tech are set to unveil an initiative that promises to rewrite the rules of recognition.
The inaugural Honours Awards will shine a spotlight on the trailblazers—those who dare to challenge the norm, harness technology, and craft campaigns that inspire and innovate. It’s not just an awards show; it’s a celebration of the visionaries redefining the way we see the world through the lens of advertising.
This groundbreaking partnership between IAA and ad:tech marks a historic moment for the industry, one that honours not just the work but the relentless pursuit of excellence that shapes it.
As the anticipation builds, so does the promise of a night to remember—where every accolade is a testament to the artistry and ingenuity of modern advertising.
Scheduled to take place during ad:tech 2025 on 6 March at Yashobhoomi, New Delhi, the awards aim to celebrate the innovators driving digital transformation.
What sets this partnership apart?
It seamlessly merges IAA’s industry excellence with ad:tech’s focus on the future of technology and marketing solutions.
But why do we need awards for tech in advertising? As The Salt Inc Consulting CEO & founder and IAA Mancom member, Neena Dasgupta puts it, “Through the Honour Awards in partnership with ad:tech, IAA wants to push the boundaries across digital which continues to evolve as a medium. The jury for the awards will consist of 15 digital evangelists who are looking forward to judging some path-breaking work.”
The Honours Awards will highlight achievements across several forward-thinking categories, including:
● Marketing Automation/Marketing Cloud
● Data, Analytics & Intelligence
● Content and Social Media
● Conversational Marketing
● Retail Media/eCommerce
● Influencer Marketing
● Customer Experience
● AI Interventions in Marketing
● Performance Marketing
Have you worked on a groundbreaking campaign in one of these areas? If so, the nomination deadline is 4 February 2025. Submit your entry here.
Why now?
Comexposium India MD, Jaswant Singh emphasised the timeliness of this initiative: “For over 14 years, ad:tech India has been a leading platform showcasing the transformative power of technology in advertising and marketing. Partnering with the IAA India Chapter for this inaugural edition, we look forward to celebrating the innovators driving the future of marketing forward.”
The communication landscape is rapidly changing, with technologies like generative AI leading the charge. “Technology is a game-changer for the communications space,” said IAA – India Chapter president Abhishek Karnani. He added that these awards would honour “the best work in the space” and encourage more innovation.
The awards will be judged by an esteemed panel of industry leaders and experts from various sectors, ensuring that only the most innovative and impactful solutions are recognised.
Are you curious to see what campaigns stand out? Imagine the conversations and trends this recognition could spark in the coming years.
Mark your calendar.
ad:tech 2025 will run on 5-6 March at Yashobhoomi, New Delhi, with the awards ceremony on the final day. For more details about the event, click here.
The Honours Awards promise to bridge the gap between technological innovation and its recognition in advertising and marketing. Whether you’re an industry veteran or a digital evangelist, this event offers a front-row seat to the future of marketing.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
