MAM
i-mint unveils new brand identity
MUMBAI: i-mint, which specialises in multiple partner rewards programme, has unveiled its new logo to celebrate the completion of its three years of operations in India. The brand ‘i-mint‘ was launched in August 2006 with six national partners. Following its initial launch in four cities – Mumbai, Delhi, Hyderabad and Bangalore, i-mint has now scaled up its operations to pan India across over 30 cities. Said i-mint founding CEO and MD Vijay Bobba, “We have been continuously scaling the i-mint programme to provide a rewarding shopping experience to our customers. In line with the same we are offering several novel services to our members such as an opportunity to redeem their points instantly at select partners. The new logo unifies the new propositions under one umbrella brand that is i-mint.” “This brand identity evolution will allow i-mint to be better recognised and establish a stronger emotional connection with its target audience. The new brand logo reflects the values of i-mint – affiliative, approachable and friendly” added Bobba.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
