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Hyundai shows how you can #BeTheBetterGuy for road safety
MUMBAI: Hyundai Motor India in association with the Ministry of Road Transport and Highways (MRTH) has released a road safety film aimed at creating a positive change in the society and inspire people to adhere to traffic rules. The film marks phase II of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and draws attention to critical issues pertaining to road safety such as underage driving, don’t drink and drive, usage of mobile phone, over speeding and violation of traffic signal.
Hyundai Motor India managing director and CEO YK Koo says, “Through this campaign, we want to spread the message of road safety and create strong awareness within communities for a positive behaviour change. We want to make this campaign a mass movement in India in association with Ministry of Road Transport and Highways.”
The Safe Move – Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life and suggests actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasising to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe. The film features Hyundai’s corporate brand ambassador Shah Rukh Khan promoting road safety practices.
Phase II of ‘Safe Move – Road safety’ campaign will continue until the end of 2017. The initiative also has an offline road safety activity in association with MRTH at 150 schools in 15 cities and 14 malls in six cities. The campaign will also be promoted in prominent cinema halls in the top 20 cities.
Phase I of Road Safety Campaign #BeTheBetterGuy in 2016 was a big success clocking over 3.84 million views and has won prestigious awards on Road Safety campaign by eminent Indian media. Along with digital films, Hyundai also conducted on-ground Road Safety activities like the school contact program and resident contact program, which covered over 90,000 students in 142 schools and 23,000 residents in 146 resident welfare associations in 10 cities across India.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
