MAM
Hyundai shows how you can #BeTheBetterGuy for road safety
MUMBAI: Hyundai Motor India in association with the Ministry of Road Transport and Highways (MRTH) has released a road safety film aimed at creating a positive change in the society and inspire people to adhere to traffic rules. The film marks phase II of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and draws attention to critical issues pertaining to road safety such as underage driving, don’t drink and drive, usage of mobile phone, over speeding and violation of traffic signal.
Hyundai Motor India managing director and CEO YK Koo says, “Through this campaign, we want to spread the message of road safety and create strong awareness within communities for a positive behaviour change. We want to make this campaign a mass movement in India in association with Ministry of Road Transport and Highways.”
The Safe Move – Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life and suggests actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasising to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe. The film features Hyundai’s corporate brand ambassador Shah Rukh Khan promoting road safety practices.
Phase II of ‘Safe Move – Road safety’ campaign will continue until the end of 2017. The initiative also has an offline road safety activity in association with MRTH at 150 schools in 15 cities and 14 malls in six cities. The campaign will also be promoted in prominent cinema halls in the top 20 cities.
Phase I of Road Safety Campaign #BeTheBetterGuy in 2016 was a big success clocking over 3.84 million views and has won prestigious awards on Road Safety campaign by eminent Indian media. Along with digital films, Hyundai also conducted on-ground Road Safety activities like the school contact program and resident contact program, which covered over 90,000 students in 142 schools and 23,000 residents in 146 resident welfare associations in 10 cities across India.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
