Ad Campaigns
Hyundai prompts young Indians to #BeTheBetterGuy
NEW DELHI: If life were a video game, Indian roads would be Grand Theft Auto. Because how often have you witnessed rash driving, red light jumping, speeding, been involved in a fender bender, or worse? And for most people, the customary response to being embroiled in a traffic dispute is anger. As per 2015 statistics released by National Crime Records Bureau (NCRB), 4.09 lakh incidents of road rage took place on Indian roads.
In this regard, the #BeTheBetterGuy – Road Safety initiative is a continuous effort from Hyundai Motor India to spread awareness and sensitise masses about the importance of road safety. It recently commenced phase four of the #BeTheBetterGuy movement. The initiative highlights the road safety practices through innovative and engaging content to bring behavioural change among all the stakeholders.
Additionally, the recently launched 'Respecting the New Normal' campaign strongly advocates safe driving practices, maintaining hygiene and social distance, cultivating the habit of wearing masks when driving or riding in the car, and periodic car sanitisation for safety.
Hyundai Motor India MD and CEO SS Kim said, “Realising our vision of ‘Progress for Humanity’ we are committed to curating unique social messages that instil Road Safety habits amongst individuals. The #BeTheBetterGuy campaign has become instrumental in generating the much-needed impetus towards road safety. In the new normal where the preference for personal mobility has gained more importance, it becomes even more important to sensitize the millennial generation about road safety.”
#BeTheBetterGuy road safety initiative is a flagship campaign of Hyundai Motor India since 2016 highlighting the need to observe safe driving habits such as following speed limits and traffic rules, avoiding the use of mobile phone while driving, usage of the seatbelt, avoiding drunk driving, discouraging underage driving and pedestrian safety.
Past three phases of #BeTheBetterGuy were a huge success, winning several accolades from eminent Indian media. Under the ‘Safe Move’– Road safety initiative, Hyundai is also conducting programs with RWAs to enhance awareness and understanding of road safety rules, thereby helping create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
