Ad Campaigns
Hyundai Motors launches ‘Brilliant Moment’ campaign
MUMBAI: India’s second largest car manufacturer and largest exporter Hyundai Motors India Ltd, has launched a unique Hyundai campaign ‘Brilliant Moments’ to celebrate 20 years of sales and production in the Indian market. The campaign will invoke nostalgic memories to connect with 5.5 million valuable Hyundai customers.
The Brilliant Moments Campaign will provide a unique experience through various experiential marketing, sales and service initiatives at all Hyundai touch points and invite the customers of Santro, Accent and i10 to share their brilliant moment stories.
Hyundai Motor India MD and CEO YK Koo said, “As we set our vision for the next 20 years to become the most beloved and trusted, modern premium brand, attain market leadership and be a great place to work, we want to thank and extend gratitude to all our customers who entrusted us with their love, trust and became a part of this beautiful journey in the past 20 years.”
“Since the launch of Santro in 1998, evolution of a revolution has been the DNA of Hyundai. As a Dynamic and modern premium brand, with a strong philosophy of making in India for the world, our products have redefined the auto industry and are a true expression of Hyundai’s innovation, global technology-led Elexecution and our futuristic approach towards clean and connected mobility solutions. We would like to continue this successful journey for the next 20 years and realise our vision of becoming lifetime partners in automobile and beyond,” he added
From 27 June to 31 July Hyundai will be releasing an emotionally connecting films ‘The Deal with ACCENT’ and ‘Army with SANTRO’ and will be promoted on social media and digital platforms.
Top 10 brilliant stories will be promoted for voting and the top three films with highest votes would be chosen as winners. The winners will be gifted Hyundai cars at a mega event in presence of our corporate brand ambassador Shah Rukh Khan, a domestic holiday for 10 couples and 1000 gift vouchers for lucky winners.
To commemorate these 20 years and trust in brand Hyundai, the customers of the three models can avail special service like free comprehensive car inspections, 10 per cent discount on spare parts and 20 per cent discount on mechanical labour, oil and value added services during the month of July 2018.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
