MAM
Hyundai Motor rolls out new global brand campaign
MUMBAI: Automobile major Hyundai Motor Company has launched a new global brand campaign called ‘Live Brilliant‘.
Through the campaign, the company aims to reinforce its brand management activities and fulfil its vision to become the most beloved automotive company in the world, rather than the largest.
Last year, Hyundai started focusing on enhancing awareness of its new brand direction ‘Modern Premium‘ and its accompanying slogan, ‘New Thinking. New Possibilities‘. The company‘s aim now is to illustrate how ‘Modern Premium‘ is expressed and delivered in customers‘ everyday lives.
Hyundai‘s previous campaigns were executed regionally but this is the first time that a worldwide brand campaign is being launched with one single communication applied to all major markets to build up a consistent image as a global brand.
The new campaign is expected to help global customers have a unified image of Hyundai and get a better understanding of the company‘s ‘Modern Premium‘ values which aim to provide more customers with new experiences and values beyond their expectations, in Hyundai‘s innovative ways, the company said.
It also said that the new campaign was finalised after customers‘ characteristic and lifestyle analysis to determine what they wanted and expected from an automobile.
In the campaign, the concept is expressed by not only showing Hyundai‘s “excellence to make customers‘ lives brighter”, but also depicting shiny visuals through sunshine or moonlight, the company said.
The company will be releasing four short film-style advertisements whose themes are self, love, friendship and family.
Director Juergen Bollmeyer has directed the films. Departures,‘ a song from the original soundtrack of the movie Like Crazy is used as the background music for the films.
The ‘Live Brilliant‘ campaign begins this month starting with global pan media. It will gradually launch in all markets and will be carried out on television, printed media and digital media.
Additionally, Hyundai has launched innovative marketing activities including the ‘Mega Orgel‘ corporate ad.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
