Brands
Hyundai Motor India Ltd collaborates with Falguni Shane Peacock for 17th India Couture Week 2024
Mumbai: In a fusion of automotive innovation and bespoke fashion, Hyundai Motor India Ltd (HMIL), today showcased a specially wrapped Hyundai IONIQ 5 in collaboration with celebrity fashion designers Falguni Shane Peacock. This specially wrapped Hyundai IONIQ 5 will make its runway debut at the finale of the 17 editions of India’s marquee fashion event- India Couture Week 2024 (ICW). The exclusive collaboration with Falguni Shane Peacock promises to captivate audiences by blending technology with unique design aesthetics.
Continuing its collaboration with the Fashion Design Council of India (FDCI) for the second consecutive year, HMIL is proud to partner once again for Hyundai India Couture Week 2024. The 17th edition of ICW will highlight the pinnacle of fine craftsmanship on a star-studded runway, celebrating the avant-garde creations of India’s couturiers.
Speaking about HMIL’s association with FDCI, Tarun Garg, COO, Hyundai Motor India Ltd, said, “We are thrilled to continue our association with FDCI for the second year running. Aligned with our parent company Hyundai Motor Company’s vision of ‘Progress for Humanity’, we aim to create innovative experiences for our customers in India. For the 17th edition of ICW 2024, we have partnered with renowned designers Falguni Shane Peacock, who come with an experience of 20 years of creating timeless designs. Our collaboration with them is a testament to our commitment of supporting artisans and diverse cultural heritage of India. We are excited to unveil the specially wrapped IONIQ 5 for ICW 2024 and look forward to a successful show.”
Falguni Shane Peacock said, “It is our immense pleasure to present our collection at the Hyundai India Couture Week 2024. This year, our inspiration draws from the opulent heritage, mythology, and grandeur of India’s past. Our collection celebrates the essence of India’s cultural legacy, showcasing elements that hold deep significance in Indian culture. The motifs, colors, and textiles we have chosen are steeped in Indian heritage, featuring luxurious silks and silk threads. In collaboration with Swadesh, an organization dedicated to preserving and promoting the rich heritage of Indian handcrafted art, we have incorporated these exquisite fabrics into our designs. At Falguni Shane Peacock, we pride ourselves on infusing traditional inspiration with a modern, contemporary twist, staying true to our brand’s signature style. This collection exemplifies our commitment to blending rich Indian elements with a new-age perspective. We look forward to presenting our bespoke, culturally-rich ensembles to you.”
FDCI, chairman Sunil Sethi said, “FDCI is delighted to partner with Hyundai Motor India Limited for yet another year of India Couture Week. Our collaboration has been a thrilling journey of creativity and innovation. This year’s event will be even grander, with Falguni Shane Peacock as our finale designers. The Hyundai India Couture Week 2024 at the Taj Palace is going to be a spectacular event.”
Hyundai India Couture week 2024 will bring home-grown luxury to the centre stage, featuring exclusive collections from 14 esteemed Indian couturiers – Abu Jani Sandeep Khosla, Amit Aggarwal, Dolly J, Falguni Shane Peacock, Gaurav Gupta Couture, Jayanti Reddy, JJ Valaya, Kunal Rawal, Rahul Mishra, Rimzim Dadu, Roseroom by Isha Jajodia, Siddartha Tytler, Suneet Varma, and Tarun Tahiliani. The event is set to dazzle New Delhi from 24-31 July’ 2024 at the Taj Palace Hotel and Ashoka Hotel.
Adding to the glamour, the specially wrapped Hyundai IONIQ 5 will delight the audiences at the star-studded event on the closing day. This partnership blends innovation and tradition, celebrating the enchanting realm of artisanal finesse and enduring narratives.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
