MAM
Hyundai Motor India introduces Hyundai Soirée
Mumbai: Hyundai Motor India Ltd (HMIL) proudly announces the launch of Hyundai Soirée, an exclusive customer engagement initiative tailored especially for customers of the all-electric Hyundai IONIQ 5. Crafted to celebrate the remarkable success of Hyundai’s flagship EV model – IONIQ 5, the plush event aimed to foster a community of like-minded individuals who are united by a shared passion for innovation, style, and excellence.
Hyundai Soirée sat to immerse customers in a meticulously fashioned engagement experience to cater to the sophisticated IONIQ 5 clientele. The premiered event of Hyundai Soirée at Mumbai on 10 May 2024 entailed a gala evening featuring an exclusively curated dinner by renowned Indian chef Vicky Ratnani, captivating engagement activities, and a meet and greet with celebrated fashion designers Falguni and Shane Peacock and Hyundai senior management.
To further elevate the experience, HMIL will host four more Hyundai Soirée events across key cities, including Delhi, Bangalore, Hyderabad, and Chennai, throughout the year. These events aim not only to serve its premium IONIQ 5 customers better but also exemplify the company’s dedication to spreading joy and happiness amongst its customers across India.
Expressing his enthusiasm, Hyundai Motor India Ltd AVP & vertical head Virat Khullar said, “Hyundai Soirée embodies a blend of elegance and indulgence, crafting unforgettable experiences to our valued IONIQ 5 customers. It reflects our dedication to fostering a community of individuals who share a vision of sophistication and aspiration, leading the charge towards a sustainable future. Through Hyundai Soirée, we endeavour to connect deeply with our customers, enriching their ownership journey. At the event, participants delved into the essence of IONIQ 5, exploring its cutting-edge features and technology. They shared insights on its remarkable range, alleviating any concerns about range anxiety. Additionally, we showcased the new IONIQ 5 at the event and it received overwhelming praise. These invaluable insights guide us in refining our offerings, ensuring an unparalleled experience for our sophisticated IONIQ 5 customers.”
Expressing their enthusiasm on attending the premier event, celebrated designers Falguni and Shane Peacock, said, “It was a pleasure to be a part of the premier event of Hyundai Soirée. We had a great time interacting with IONIQ 5 customers and exploring the all-electric SUV, the Hyundai IONIQ 5. Our association with Hyundai is special as we share a common vision towards sustainable tomorrow and we look forward to having a long-term partnership with the brand through our fashion and integrations alike.”
Hyundai Soirée is deeply rooted in Hyundai’s global vision of ‘Progress for Humanity,’ which propels HMIL to constantly push boundaries and explore new territories in pursuit of delivering exceptional driving mobility experiences. With over 27 years of operations in India, HMIL has continuously redefined mobility, enriching the lives of customers through its products, services, and solutions driven by cutting-edge technology.
Since its launch in India in January 2023, the Hyundai IONIQ 5 has captivated the market with its technological marvels, redefining the electric vehicle industry. Boasting unparalleled design, technology, performance, and features, the IONIQ 5 has garnered overwhelming praise from both customers and critics alike, with over 1500 units sold in India to date.
Staying true to its commitment to enhancing customer experiences, HMIL is dedicated to developing a holistic EV ecosystem in India. As the sole OEM with the largest ultra-fast EV charging network in India, HMI is committed to expanding the EV charging infrastructure to 485 stations by 2030. Additionally, the company has announced its plans to introduce five new EVs by 2030, with the launch of its first mass EV in 2025.
Hyundai Soirée represents a significant milestone in its journey towards redefining customer engagement and satisfaction. As the Company continues to innovate and evolve, HMIL remains dedicated to delivering unparalleled experiences that exceed expectations and enrich the lives of its valued customers.
Brands
GUEST COLUMN: Beyond layoffs, India emerges as creative-tech hub
Shift in hiring and AI-led workflows is reshaping global media and marketing
MUMBAI:The global narrative around layoffs in media and technology may suggest contraction, but a deeper transformation is reshaping how creative and tech capabilities are built and deployed. For Sanjil Zaveri, general manager – India at Brandtech+, this shift is less about decline and more about redistribution, one that is positioning India at the centre of a new global operating model. In this piece, Zaveri explores how integrated workflows, AI-powered production, and evolving talent demands are redefining the creative-tech ecosystem, why India is emerging as a strategic hub for global content and innovation, and what this means for the future of media, marketing, and talent.
The global headlines around layoffs in technology and media continue to dominate industry conversations. From platform restructuring to reduced marketing spends, the narrative suggests a slowdown across the creative and digital ecosystem.
But beneath these headlines, a different shift is underway, one that is quietly redefining how creative and technology work is delivered globally.
Hiring is not disappearing; it is being redistributed. And India is increasingly at the centre of this transition.
A structural shift in the creative-tech ecosystem
The media and marketing landscape is undergoing a fundamental reset. Brands today are moving away from fragmented agency models and siloed teams toward more integrated, agile structures.
Creative, technology, and media are no longer operating in isolation. Campaigns are now built through connected workflows, where ideation, production, and optimisation happen simultaneously.
This shift is forcing organisations to rethink where and how teams are built. Increasingly, the focus is on capability, speed, and scalability, rather than geography alone.
India’s emergence as a creative-tech hub
India’s role in this evolving ecosystem has expanded significantly.
Traditionally positioned as a backend execution market, India is now playing a far more central role in global campaign delivery. Teams based here contribute not just to production, but also to strategy, content development, and performance optimisation.
This is particularly relevant in a market where content velocity has increased dramatically. With the rise of digital platforms, OTT, and always-on marketing, brands require high volumes of creative assets without compromising on quality.
Industry insights from Ernst & Young point to India’s growing strength as a global content hub, while NASSCOM continues to highlight the scale and depth of the country’s digital talent pool. Together, these factors create a compelling case for India as a foundation for more efficient, integrated content ecosystems serving global markets.
A global company’s perspective on India
At Brandtech+, this shift is already shaping how we operate.
As a global organisation working across creative, marketing, and technology, our talent strategy is increasingly driven by capability rather than location. India has therefore become a key market for both scale and strategic talent.
In the first quarter of this year, we have significantly accelerated hiring in India across creative, technology, and operations roles, moving well ahead of plan and continuing to build strong momentum. We are actively hiring across multiple functions, with India playing a central role in delivering integrated creativetech solutions for global brands.
These signals reflect a broader change in how global companies view India, not as a delivery centre, but as a hub for connected creative, data, and technology capabilities.
“While much of the global narrative is centred on contraction, what we are seeing in India is a different kind of growth,” says Sanjil Zaveri. “As a global company, we are investing in talent that can work across creative, data, and technology, because that is where the future of marketing is headed.”
AI and the new content economy
Artificial intelligence is playing a critical role in enabling this transformation.
In today’s media environment, the demand for content has scaled exponentially. Brands are expected to create, adapt, and optimise creative assets across multiple platforms in real time. The scale of this demand would be difficult to sustain through traditional production models alone.
AI is helping make this possible.
Rather than replacing roles, AI is streamlining workflows, automating repetitive tasks, accelerating production timelines, and enabling faster experimentation. This allows creative and strategy teams to focus on higher-value outputs.
“AI removes the mundane and elevates the meaningful,” says Zaveri. “It allows teams to focus on ideas and storytelling, while technology drives efficiency.”
For media platforms and advertisers, this is redefining how campaigns are built, moving from linear production cycles to continuous, data-driven content creation.
What this means for media talent
For professionals across media, advertising, and digital, this shift is redefining skill requirements.
The traditional boundaries between creative, media planning, and technology are blurring. Content creators are expected to understand performance metrics. Media professionals are working more closely with data, platforms, and automation. Collaboration across disciplines is becoming a core skill.
This is creating demand for hybrid talent, professionals who can operate across disciplines and adapt to rapidly changing workflows.
India’s talent ecosystem is particularly well suited to this environment. With strong capabilities across content, design, engineering, and analytics, the market offers a unique combination of scale and versatility.
Importantly, global exposure is no longer tied to relocation. Professionals in India are increasingly working on international brands and campaigns, collaborating with teams across markets in real time.
Looking ahead: India at the centre of the reset
What we are witnessing today is not a temporary phase; it is a structural reset in the global creative-tech ecosystem.
Layoffs may continue to shape short-term narratives, but they do not capture where long-term growth is being built. That growth lies in new operating models, integrated workflows, and markets that can deliver both scale and innovation.
India is firmly at the centre of this transformation.
As global media and marketing organisations continue to evolve, India’s role will only become more critical, not as a support market, but as a strategic hub for content, creativity, and technology-led innovation.
The future of creative-tech will be defined by collaboration, speed, and adaptability. And increasingly, it will be shaped from India.
Note: The views expressed in this article are solely the author’s and do not necessarily reflect our own.
