MAM
Hyundai Motor Group announces key leadership appointments for 2024
Mumbai: Hyundai Motor Group has unveiled a series of key executive appointments for 2024, designed to drive sustainable growth, enhance global competitiveness, and accelerate its transformation into a future-focused mobility leader. The appointments highlight the Group’s commitment to fostering talent and recognising exceptional leadership to navigate global challenges and strengthen its organisational foundation.
Leadership advancements across the group
– Jaehoon Chang: Promoted to vice chair of Hyundai Motor Group – Automotive Division, effective 1 January 2025, Jaehoon will oversee the value chain, including product planning, supply chain management, manufacturing, and quality assessment. He aims to optimise business operations and maximise synergies across the Group while building systems for cost and quality innovation. His leadership as CEO since 2020 has delivered record-breaking performance, despite global challenges, and spearheaded initiatives like the hydrogen programme and the successful IPO of Hyundai Motor India Limited.
– José Muñoz: Appointed president and CEO of Hyundai Motor Company, effective 1 January 2025. Muñoz, the first non-Korean CEO, brings a proven track record of enhancing dealer competitiveness and profitability, especially in North America. His focus will include solidifying Hyundai’s global operations framework and expanding its leadership in electric, hybrid, and hydrogen technologies.
– Sung Kim: Elevated to president of Hyundai Motor Company, effective 1 January 2025, Sung will manage global external affairs, strengthen strategic intelligence capabilities, and address geopolitical and economic challenges. With vast experience in international policy, Kim will lead communications and PR initiatives while advancing Hyundai’s global protocol capabilities.
– Jun Young Choi: Promoted to president of Kia Corporation, Jun will continue enhancing Kia’s manufacturing capabilities, focusing on EV production and labour management innovation. He recently led Kia to its highest-ever domestic production performance and the Kia Tigers to a championship victory in the 2024 KBO League.
– Kyoo Bok Lee: Appointed president of Hyundai Glovis, Kyoo has driven financial stability and market competitiveness. His efforts include the company’s first-ever Investor Day and expanded investments in integrated logistics capabilities.
New appointments across affiliates
– Cheol Seung Baek: Promoted to CEO of Hyundai Transys, Cheol will focus on powertrain, electrification, and seating innovations while addressing labour and management strategies.
– Joon Dong Oh: Elevated to CEO of Hyundai KEFICO, Joon will strengthen electrification capabilities and lead the transition from internal combustion engine parts to electrification-driven businesses.
– Hanwoo Lee: Appointed CEO of Hyundai E&C, Hanwoo will diversify the global portfolio in civil engineering and the energy sector while accelerating strategic investments.
– Woo Jeong Joo: Promoted to CEO of Hyundai Engineering, Woo will focus on enhancing financial performance and organisational competitiveness to position the company as an industry leader.
Hyundai’s latest appointments reflect its performance-driven approach to leadership renewal and organisational growth. The Group remains committed to proactive talent development and the promotion of exceptional leaders to ensure long-term competitiveness and global success.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
