Brands
Hyundai drives into glamour with Filmfare for third year
MUMBAI: Lights, camera, Creta! Hyundai takes the spotlight again. Hyundai Motor India Limited (HMIL) has announced its continued partnership with the Filmfare Awards for the third consecutive year, reinforcing its connection with India’s cultural heartbeat. The collaboration reflects HMIL’s commitment to blending mobility with aspiration, celebrating cinema while engaging millions of customers nationwide.
“Indian cinema evolves with every frame, and Hyundai evolves with every journey,” said HMIL whole-time director and COO Tarun Garg. “Our association with Filmfare reflects our commitment to innovation, technology, and the aspirations of the families we’ve served for nearly 30 years. Our brand philosophy, Progress for Humanity, guides every action we take, from products to CSR initiatives, creating meaningful change in people’s lives.”
This year, the partnership is extra special as the Hyundai Creta marks a decade as the “King of SUVs” in India. Since its 2015 launch, the Creta has redefined the SUV segment with cutting-edge design, performance, and customer satisfaction. The latest Hyundai Creta King will make a grand appearance at the awards, turning heads on and off the red carpet.
HMIL is also driving India toward a greener future with its electric lineup, including the award-winning Ioniq 5 and the Creta electric, alongside sustainability and CSR initiatives such as Samarth by Hyundai and the Ioniq 5 forest program. These efforts highlight Hyundai’s commitment to inclusive and responsible progress.
Through this long-standing partnership, Hyundai continues to celebrate India’s cultural milestones, proving that the brand is not just about mobility, but about creating experiences that resonate with the heart and imagination of its customers.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
