Ad Campaigns
Hyundai and Red Bull to launch India’s first ‘Urban Downhill MTB’ event
Mumbai: Hyundai Motor India Limited (HMIL) and Red Bull are set to introduce the nation’s first Urban Downhill MTB event, Red Bull Tlang Ruam, bringing extreme sports to the forefront of India’s outdoor culture. On 26 October 2024, the picturesque city of Aizawl, Mizoram, will host the adrenaline-fueled downhill mountain biking competition, featuring 22 elite riders from India and abroad as they race for the prestigious title and a coveted spot at the Red Bull Cerro Abajo event in South America.
With this exciting collaboration, Hyundai continues to push boundaries by embracing extreme sports as part of its customer experience strategy. As mountain biking gains traction in the Northeast, the partnership aims to foster the sport’s growth in India and highlight the region’s vibrant culture. This groundbreaking event will not only showcase top-tier athletes but also include mentorship sessions led by the UCI 4X World Champion, Tomáš Slavik elevating the competition to a world-class standard.
The event will also feature the new Hyundai Creta as the official vehicle, embodying the synergy between mobility and extreme sports while promoting the spirit of exploration and adventure.
As Hyundai and Red Bull pave the way for urban downhill MTB in India, Aizawl will become the epicenter of extreme sports, where riders will tackle challenging terrain at high speeds to make history.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
