MAM
Hyatt Regency Gurgaon signs on Focus for its creative duties
MUMBAI: Integrated brand communication Focus has bagged the creative duties for Hyatt Regency, Gurgaon.
The account includes the launch of the property in terms of marketing, communication strategy and design for the various revenue streams of the hotel.
Focus Circle (the creative and advertising arm of Focus) national creative director Rahool Talukdar said, “Having worked with several brands from the Hospitality sector, we understand that a hotel doesn‘t essentially only need advertising. Hyatt Group globally reflects excellent standards of service and luxury for their guests hence the internal and external communication & marketing strategy need to be consistent in terms of message and approach. Hospitality or luxury are a ‘state-of-mind‘, it‘s a feeling that one needs to inculcate within to service the brand.”
Due to presence in different regions and properties targeted at different target market segments, The Hyatt Group demanded different communication approach for each property. For example, Hyatt Regency focuses its communication to the business traveller, Park Hyatt has a focus on leisure and holiday, and the Grand Hyatt caters to the luxury. The agency brief involves creating a launch strategy and approach for each specific location in the past. Usually, a launch involves rigorous strategizing in terms of feeder and local markets.
Each of these brands has internationally acclaimed brand standards that also need to be ensured. Focus went through an intense exercise to adapt and enhance these standards to not only fit the Indian Market, but to live up to the Hyatt way of marketing and communication as per their global standards.
Focus began its association with the hotel chain in 2003 with the launch of Park Hyatt Goa. Since then, the agency has served its brands ranging from Grand Hyatt, Hyatt Regency and Park Hyatt across cities such as Delhi, Mumbai, Kolkata, Chennai and Pune, as well as internationally for their properties in Maldives and Abu Dhabi. Collectively, Focus has been associated with the Hyatt brand for over nine years now.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
