MAM
Hungama Digital Services to manage SunRisers’ digital activities
MUMBAI: Hungama Digital Services (HDS) will be working on the complete online and social media content for SunRisers, an IPL team owned by Sun Group.
Incidentally, JWT, which won the creative duties of the new team, earlier this year acquired HDS and works with them to offer digital marketing and social media solutions to its clients.
Sun Group, the owner of the Hyderabad IPL franchisee, unveiled the name and logo of its Hyderabad IPL team, designed and conceptualized by JWT. The Sun Group named its IPL team, ‘SunRisers‘ symbolizing birth of a new life.
JWT India has designed the Hyderbad team‘s logo, team identity and will be working on the entire 360 communication for Team SunRisers. The jersey launch will be closer to the IPL season.
JWT Chennai VP and general manager M L Raghavan said, “The brief to the agency was simple. ‘The name and logo of the team is being revealed on the 20th at Hyderabad. How best can you bring this alive?‘ Senthil and his team came up with the wonderful idea of using silhouettes to bring alive the power of the sun and the soaring eagle. Once the idea was cracked, the film was completed in a record four days along with digital initiatives like getting the website up and running, creating the Facebook page and a Twitter account.”
According to the agency, the ‘SunRisers‘ logo depicts an eagle soaring high, looking into the core of a rising sun, absorbing the colors of the bright star to become ‘one with the sun‘. “The new identity encapsulates the valor, chivalry, endurance, independence and fearlessness of the eagle synthesising with energy and radiance obtained from sun,” the agency said.
Sharing his thoughts on the conceptualisation and execution of ‘chanthem‘, the first brand film for SunRisers JWT India NCD Senthil Kumar, said: “The chanthem, is a visual idea amplified by a rocking chant created by Swarathma The Band. “Shooting in the morning magic light hours only i.e. shoot only when the sun is rising between 5am and 7am for a few days until we got the right shots but since time was limited we captured a combination of natural light and studio light and put this film together with some intense post production. It was a step up moment for the production team as well.”
Brands
Never Grow Up launches The Monday Bar energy snack
New nutraceutical bar with ashwagandha and zero added sugar targets daily work stress.
MUMBAI: The Monday Bar just turned the most dreaded day of the week into something almost bearable because when your energy comes without the crash, even Mondays start feeling like a plot twist. Never Grow Up has introduced The Monday Bar, a nutraceutical energy bar formulated specifically for the sustained mental and physical demands of modern working life rather than short bursts of intensity. Unlike conventional energy snacks loaded with sugar, the bar uses zero added sugar or preservatives and relies on stress-conscious botanicals Jatamansi, Valerian Root and Ashwagandha to support steady energy while respecting the body’s need for balance.
Never Grow Up sssociate director Abhishek Hawal said, “Fatigue isn’t just physical, it’s deeply mental. The pressure to stay switched on, make constant decisions, and perform 100 per cent adds up over time. The Monday Bar supports the part of the workday that often gets ignored: mental steadiness. Not with a sugary quick fix, but with something people can rely on, day after day.”
The launch reflects years of observing how work culture has evolved rising mental load, constant stimulation, shrinking recovery time and responds with a product designed as an everyday staple rather than an occasional boost. By choosing ingredients that promote calm focus over temporary highs, the bar aligns with growing consumer awareness around long-term health, ingredient transparency, and work-life sustainability.
In a world that still wears exhaustion like a badge, The Monday Bar quietly asks a smarter question, what if the real productivity hack isn’t pushing harder, but staying steadier? One bite at a time, it’s proving that sometimes the best way to conquer Monday is to outlast it without the crash landing.
