Brands
HUL Q4: Net profit up 41%; health, hygiene & nutrition portfolios drive growth
NEW DELHI: FMCG major Hindustan Unilever (HUL) reported a good set of numbers on all fronts for the quarter ending 31 March 2021. Beating market estimates by a significant margin, net profit surged 41 per cent to Rs 2,143 crore on the back of a solid 16 per cent volume growth.
Revenue grew by 34.6 per cent year-on-year to Rs 12,132 crore during Q4. Domestic consumer growth was at 21 per cent.
For the fiscal 2020-21, the consumer goods company said its consolidated net profit was at Rs 7,999 crore, as compared to Rs 6,756 crore in 2019-20, a growth of 18 per cent. Consolidated total income for FY21 was at Rs 47,438 crore, as against Rs 40,415 crore in FY20.
Health, hygiene and nutrition, which makes up 80 per cent of business, grew in double-digits for the third consecutive quarter, while discretionary and out-of-home categories improved sequentially, the company said.
Home care growth at 15 per cent was enabled by a strong recovery in fabric wash. Household care continued its strong performance delivering double-digit growth. Liquids and fabric sensations continued to outperform, benefitting from robust market development initiatives, stated HUL.
“Our in-quarter performance was strong on both the top-line and bottom-line. Despite challenging times, in FY21 our business ecosystem has withstood the disruption and demonstrated agility and resilience across the value chain,” said HUL chairman & MD Sanjiv Mehta. “We have delivered on our multi stakeholder business model. Our purpose-led brands and capabilities were further strengthened during the year and this positions us well to serve our consumers during this turbulent period.”
The company’s focus will firmly remain behind delivering volume led competitive growth, he added.
Mehta went on to say that the recent surge in Covid cases is of serious concern and “ensuring safety and well-being of people remains our top priority”.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
