Brands
HUL leads top ten advertiser list in Week 31: BARC
Mumbai: Hindustan Unilever Ltd was the top advertiser across genres in BARC week 31 (31 July – 6 August), with ad volume of 5487.39 (‘000 secs). Grabbing the second position was Reckitt Benckiser (India) Ltd (3213.56).
The top two brands were followed by Brooke Bond Lipton India Ltd, Cadbury’s India Ltd, Godrej Consumer Products Ltd, Colgate Palmolive India Ltd, Ponds India, Marico Ltd, ITC Ltd, and Lakme Lever Ltd in that order.
Among the top ten advertised brands across genres Dettol led the tally with ad volumes of 514.79 (‘000 secs). Horlicks stood second at 406.82 (‘000 secs).
The remaining list was dominated by FMCG brands including Vimal Elaichi Pan Masala, Dettol Toilet Soaps, Lizol, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Surf Excel Body Wash, and Close Up Ever Fresh in that order again. Edtech brand WhiteHat Jr was an exception at 10th position.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
