MAM
HUL is top advertiser in week 41: Barc
Mumbai: FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96 (‘000s), higher than last week’s 4779.73. With 3501.67 (‘000s) Reckitt Benckiser (India) Ltd was at the second position and Cadbury India Ltd (960.27) latched on to the third spot.
Godrej Consumer Products Ltd, Brooke Bond Lipton India Ltd, Amazon Online India Pvt Ltd, Ponds India, ITC Ltd, TVS Motor Company, and Procter & Gamble bagged the remaining positions.
Among the brands, HUL’s Horlicks with 489.37 (‘000s) was most advertised in week 41. It was followed by Amazon.in, Dettol Toilet Soaps, Harpic Power Plus 10X Max Clean, Lalithaa Jewellery, Dettol Antiseptic Liquid, Clinic Plus Shampoo, Lizol, Nykaa, and Moov Pain Balm, in that order.
Lalithaa Jewellery and Nykaa were new entrants to the list.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
